The Project Runway move from Bravo to Lifetime was supposed to be a boost to the cable channel more famous for its shows about strong women than any kind of competition reality program.
But after a big debut on Lifetime, Runway’s ratings have been on the downhill slide, off 20% to be exact.
Not only that, but the overall numbers for Lifetime among the much-coveted 18 to 49-year-old female demographic has gone to hell in a very unfashionable handbag, down 13% from last year.
Bravo, meanwhile, is up 5% in the same audience group.
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